It used to be the case that the most important person in a company was the M.D. / C.E.O, or the F.D. Things have changed. These days, the fortunes of an SME are far more greatly impacted by someone often appointed by accident...
It used to be the case that the most important person in a company was the M.D. / C.E.O, or the F.D. Things have changed. These days, the fortunes of an SME are far more greatly impacted by someone often appointed by accident...
Ever since Google bought YouTube, it’s ranking algorithms have given extra weight to websites which use video. Google likes you if you drive people’s eyes to their ads.
The number of searches done from within Youtube quickly exceeded those from the Google search home page… and then a little thing called Facebook happened.
Facebook’s formula is to serve you more of what you like. If you show interest in something, Facebook will give you more of it.
People liked and share videos – so Facebook increased the priority it gave to video content and video content marketing found itself at the centre of an intense positive feedback loop.
These days, due to the overwhelming majority of all internet traffic now being video, it’s no exaggeration to think of the internet as a video service, punctuated by other types of content.
We prefer it to everything else. Video is nicely processed, sugar-coated, entertaining, nutritious information which gives us so much more emotional fulfilment than cardboard text.
Smart businesses know that they absolutely must get video right because it has such a dramatic influence on everything else. It:
In every company doing business in these days, the person responsible for the video has more direct influence over the success or failure of the business than any other person.
The director's chair is now the most important chair in the company.
Alarmingly, this vital role is often an afterthought with responsibility for video being landed on someone's desk - they end up looking after video by accident. The Marketing Manager isn't an expert at video, but it's on his desk. Likewise, the Sales Manager, the Product Line Managers, the Cleaner.
Over 2.1 BILLION people, over a quarter of the population of the planet, have watched 1 single video – 'Gangnam Style', by Psy - making it the most-watched video of all time. It even surpasses Armstrong's 'One Small Step' moonlanding clip, although in time no doubt, that will change. Figures vary, but Psy is reputed to have made at least $15million in ad revenue from Youtube views alone. Realising that he could never repeat this phenominal success, Psy stepped down from the music industry, to maintain his place in history.
Discover the eye-watering truth with these detaled analytics covering your customers' consumption, behaviour, conversion and spending with VIDEO
Do you want your company to grow ahead of your competitors? Stats show that using video EFFECTIVELY can help your business grow 49% faster
Drawing potential visitors to your attraction throughout the winter months requires you to do something more clever than merely reminding them you exist.
In the modern business world, being online is crucial to your business presence. You may be on social media, but have you thought about how much of a benefit YouTube can be for your business?
It’s vital to keep up with the latest marketing trends to stay relevant. Adding video marketing to your strategy is essential. We look at how best to incorporate video into your marketing
Let’s have a look at what the mysterious magical element “Pre-Production” of video production is
Video production has come a long way since it was first used by businesses. With so many trends to keep up with, here is a run down on the top 5 video trends for 2019 that you need to be aware of
Attempting to create a 'Viral Video' can seem like a great idea - but it has potential to backfire badly, generating powerful negative perception of your brand or company.
It used to be the case that the most important person in a company was the M.D. / C.E.O, or the F.D. Things have changed. These days, the fortunes of an SME are far more greatly impacted by someone often appointed by accident...
The marketing world has changed dramatically over the last 11 years. Your customers' behaviour will have certainly changed since last time you checked. Are you keeping up or are you still trying to sell to 2007?
Videos are set to completely take over the internet in 2019 and it’s vital that your business moves with the times. We look at why you will benefit from a corporate video for your company
We live in a world in which video is everywhere and the subconscious mind has very little defence against it. Here are just 5 of the ways video can get inside your audience’s head to make them continue watching.
The roll-out of the ability to use video as a Facebook Page Cover Image is almost complete. If you want to really grab attention on your Business Pages, here are the details you need to know.
At every turn, you’ve read that using video is the only way you’re likely to have any kind of impact on Facebook at a reasonable cost is by using video – and it doesn’t work. Why? What happened? Dammit, what went wrong?
How do you decide what is too short and too long?
It should be obvious that there’s no 'one size fits all' ideal video running length, but there are some vital guidelines. It depending on what you're aiming to achieve...
Video is so powerful because it speaks directly to a very primitive part of the viewer's brain. But that power wielded badly can be devastating. Here are the TOP 10 video blunders which directly cost your business money
It’s no secret that Google gives enhanced ranking positions to websites which use video. Facebook promotes video content to timelines 2x more than any other kind. Here are the Top 5 ways in which video has maximum impact on your business
With so many small businesses and online services offering cheap video, how do you know what's going to work, and what's going to be a waste of money? Here are the 3 BIG RED FLAGS to watch out for.
What proportion of your marketing budget should you allocate? Under-funding is just as damaging as over-spending, here's the essential business-focused detail
Pricing a service can be difficult, which leads some people to assume that the price attached to video production has been pulled out of thin air. Here's an honest run-down of what affects cost what doesn't
Online video tools might look like a great low-cost idea at the time, but could cost your business thousands in the long run. If hiring a professional seems expensive, wait until you've hired an amateur - and that amateur is you.
Discover the eye-watering truth with these detaled analytics covering your customers' consumption, behaviour, conversion and spending with VIDEO
Do you want your company to grow ahead of your competitors? Stats show that using video EFFECTIVELY can help your business grow 49% faster
Do you want your company to grow ahead of your competitors? Stats show that using video EFFECTIVELY can help your business grow 49% faster